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Motorcycles
need tune ups, servicing and overhauls. If you don’t like looking at
your site everyday you could consider a weekly or fortnightly tune up. Just
20 minutes a week can make a lot of difference.
1. Start small with the meta information.
a.
Examine your Title meta tag on each page. Do they describe the page
contents? Is at least one part of the Title geo-specific? Example,
"Solicitor, London" and not just "Lawyer" or "My Law Firm."
b. Look
at the Description meta tag. Meta tags should not repeat themselves. Google
hates repeated information.
2. Check your links.
Use a free
online program to ensure against broken links. Go to a search engine key in
"free link checker" and examine the top three and choose one.
3. Do a little marketing
Go and search
for something you sell. Let's say you are a lawyer. Perform two different
kinds of searches, global and geo-specific.
Example: 1.
"lawyer," global and 2. "lawyer, (city)", geo-specific. Examine the
backlinks to make sure that you are also on the same business directories as
the top ranked websites. You do this quickly using a "backlink checker"
which you can find using a search engine.
Steps 1, 2,
and 3 should preferably be repeated at least monthly. The next steps go a
deeper into your maintenance plan.
4. Google Analytics.
It's free and
it's easy. Everyone has found it extremely useful.
Sign up for it
at
http://www.google.com/analytics/.
Google gives
you a unique code to insert on each page you want to keep track off. It's
just a few lines of script that you paste into your webpage. Google shows
you to do it.
It really is
easy. You find out how many visitors are coming into your website, which
keywords brought them in, which websites referred them to your website,
where they are from, how much time they spent on your webpage and website
and more.
You will find
out if the visitors are, in fact, the type you are aiming at. If not, all
you have to do is tweak your Title meta tag and your content to let the
search engine know, for example: you want people who were searching for
"aircraft design" not "engine design".
5. Alexa.
Alexa monitors
traffic levels for websites, while it is not considered very accurate it is
the best you have.
Why should you
care?
Suppose, you
own a gift store in Edinburgh. You look up your competitor and find that
they have an Alexa rank of 9,000 and you have one of 5,000. This is an
indicator that they are getting more gift shop web traffic in Edinburgh. The
more traffic you get, will result in improvement in your organic search
engine ranking. Marketing moves which increase web visitors give you better
Alexa ranking.
Try to get
targeted visitors to your website through marketing channels, that is the
best you can do. |