Make
Clicks Clock High Profit
Pay per click is the route most companies adopt when they start off to
promote a newly erected website. As time goes by the search engine ranking
of the company rises and PPC may
lessen in importance. But it should not be done away with completely. The
rule is simple if PPC is bringing in additional leads or conversions persist
with it.
Words,
words and words
The starting point is the text you need to use to attract prospects. Just
look at the words which competitors are using that should indicate the words
you need to use. There are keywords which competitors use, you can build a
slightly different set. There are different types of keywords an exact
keyword, broad and phrase. Broad keywords allow for similar searches while
exact looks for an exact match. Negative match keywords prevent your ad from
showing up for certain keywords.
If you are going to earn $4 fo a product and the keyword ad is going to cost
$3, your margin is just $1. On the other hand if the product is going to
bring in $10 you can see that you are more comfortable about the whole
transaction. So look for keyword ad and product revenue difference to be
high. The general rule is look for highly searched
keywords which are affordable.
Avoid
Fierce Competition
If there is a lot of competition for keywords you can be sure you will have
to pay more for these. So try and locate keywords which have not been tapped
by many, that will reduce costs.
Avoid
Fluff give Free Stuff
Your ads should not be over hyped. Prospects hate to see an oversold product
or service. The bounce rate on yours site will multiply. On the other hand
prospects love to receive bonuses in the form of ‘Buy 1 get 1 free’. This
sort of a phrase acts like a magnet, so you could plan to give away
something free right from the start.
When the prospect reaches your site it should be on a page which is relevant
to the
keywords. The prospect shouldn’t land on the About Us page. Research has
shown if a person does not see what she wants within the first seven seconds
they do not bother to search the site but bounce right out of it. Depending
on the PPC campaign a prospect may be led to different pages on the website.
Test and
Re-test
Part of the game is analysis. Here you have to check out which ads are
running successfully. Don’t sit back and be happy if your gross profits are
increasing, fine tune your system. Check out which groups of ads are really
paying for themselves. Give them a push and pull back non-performers.
Beware of
Scams
PPC has been associated with some of the most widespread scams across
the globe. Basically persons from countries like India (where it is highly
organized), Uzbekistan, and others clicked on your ad. You had to pay up and
ultimately that site where the ad was hosted and which organized the scam
gained money.
You had better learn about this scam and ways to tackle it. With this note
of caution we hope you clock good profits through pay per clicks. |