Advanced SEO Techniques
There are 3 rules that you MUST follow to make your site a success.
1. Only target keywords that are receiving traffic
2. Only target keywords that have a commercial value.
3. Target keywords with a low enough competition.
These 3 rules may seem obvious, but it is because one or all of them
are ignored that so many sites fail.
SEO is the art of getting traffic to your site by optimising the on
page content and off page links to your site.
1. Keyword Research:
Need to brainstorm exactly what your target market is
typing into Google. All Search Engine Optimisation starts here. Good keyword
research is a vital factor in SEO
2. Create a Local Business Listing:
With this you should easily be able to
get highly ranked for your business and your local area. (If you aren't running
a conventional business with a specific geographical location, then this will
not be necessary)
3. Link Building:
Probably the most important part.
Create a large number of powerful backlinks to your site.
4. RSS feeds:
The majority of websites, directories and blogs have RSS feeds.
If they don't then they can be created. These need to be submitted to the top 40
or so feed directories. These feed directories themselves have feeds which can
be submitted! Feeds only need to be submitted once and automatically update
Creating blogs, articles and feeds produces a large network of linking, gives
your optimisation a backbone, then whenever content is added within the network
the feeds are automatically updated. Google loves it.
5. Publish Press Releases
Each time you launch a new product or service, or
just have an announcement then get it out as a press release. PR sites vary,
some are free some you have to pay for but they are another great source of
traffic and link juice.
6. Bookmark site pages, blogs and articles on the social bookmarking scene.
7. Utilise Twitter and Facebook to continue building reputation and
customers. Twitter is just going to grow and grow, would be mad not to start
using it properly right now. This can be automated to an extent.
8. If you aren't already doing this then start building a list (email list -
customers and potential customers). Would be a good idea to have a monthly
newsletter for your customers, another great way to maintain contact and create
a long term relationship with your customers, as well as informing them of any
news in your sector or company. This would have to be an 'opt-in' list where the
customers click a link to confirm they want to join the list. This eliminates
any accusations of SPAM, and there will be an 'unsubscribe' link with every
message sent.
9. Then there are the on-page factors. This would include tweaking the
content to optimise for a particular keyword. Employing 'nofollow' tags in your
pages to control the flow of page rank, for instance putting a 'nofollow' tag on
links to your T's and C's would stop any page rank flowing to this page, but
would still allow customers to click on it and view it.
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